Search Engine Optimization
At Lucid Prints, we take care of all of your web design and marketing needs, and this absolutely includes search engine optimization. Search engine optimization is the process of affecting the visibility of a website through a search engine’s unpaid results, also known as organic results. Generally speaking, the higher organic search ranking a website receives, the more visitors it will receive from the search engine’s users. As an internet marketing strategy, search engine optimization considers how search engines work, what the users will be searching for, the actual keywords typed into the search engine, and which search engines are utilized most by the target audience.
SEO is incredibly important for ensuring that your website receives qualified traffic.
There is a science to it all, and fortunately, Lucid Prints is well-versed in the science of search engine optimization. Simply put, search engines reward websites with the right combination of ranking factors. Thus, search engine optimization is all about making sure that your page’s content generates the right types of signals or ranking factors.
There are certain factors of SEO that are in direct control of the publisher, while some factors are influenced by readers, visitors, and other publishers. Here are some of the factors that search engines look for when evaluating organic rankings that are in direct control of the publisher:
Are the pages well-written? Do they have substantial quality content?
Have you researched the appropriate keywords for the content?
Do you use certain words or phrases people may be looking for?
Is the content engaging? Or will they leave, “bounce,” from the site quickly?
Is the content fresh and current?
Does the title include relevant keywords?
Does the meta-description include the primary keyword?
Do the headlines and subheadlines use header tags with keywords?
Do you excessively use words you want pages to be found for? (Note: stuffing is detrimental to SEO)
Do the pages use structured data to enhance rankings?
Can search engines easily crawl the site?
Does the site load quickly?
Does the site manage duplicate content well?
Are the URLs short and contain meaningful keywords for the page?
Is the site mobile friendly?
While there are other factors contributing to search engine optimization that are in control of the visitors, readers, and other publishers, Lucid Prints can help ensure that your website receives high rankings based on the above listed factors.
In this day and age, where search engines are so crucial for websites, SEO is an incredibly important marketing tool. For those not well-versed in the science of search engine optimization, it can be difficult and overwhelming to try and learn on your own. Fortunately, Lucid Prints specializes in search engine optimization, ensuring that your website receives qualified traffic, helping to establish and grow your brand’s identity and success.