Social media marketing, the process of gaining website traffic through social media sites, is an effective marketing strategy for establishing and growing your website’s success. In a world where social media sites like Facebook, Twitter, Google+, and Instagram play such an important role in the online world, social media campaigns are an essential tool for driving traffic to your website. How does social media marketing work in favor of your business? Social media campaigns rely on electronic word of mouth to spread awareness about any event, product, service, brand, or business via social media sites.

Social media marketing is more important than ever.

In terms of driving traffic and search engine optimization, social media marketing plays a huge role in achieving higher rankings in organic search engine results. For example, out of the top ten factors that correlate with a higher Google organic search ranking, seven are dependent on social media, meaning that if companies are less active or absent on social media, they will show up less on organic Google searches. Social media marketing typically focuses on creating content that attracts the attention of readers and encourages them to share the content across their social media networks. When the underlying message you are putting out there spreads from user to user, it tends to resonate because it comes from a trusted, third-party source as opposed to the one business or brand that created it. Social media sites and blogs allow for readers to repost or retweet comments made by others about a promoted product or service. By repeating the message, more and more people hear about the business, contributing to more traffic to the website. Social networking sites provide a space for individuals to interact with one another. When businesses or brands join these sites, it allows for consumers to interact with them directly and build relationships. This type of interaction tends to be more personal than traditional forms of outbound advertising and marketing. Because companies can interact with consumers directly, this instills a feeling of loyalty into followers and potential customers.

At Lucid Prints, we believe that social media marketing is an invaluable and highly effective marketing tool.

Utilizing social media sites in marketing serves as a tool to make companies more accessible to their targeted audience and to people who may have no knowledge of their products or services. Companies can use social media to create buzz and learn from their current and potential customers. Although sites such as Facebook, Twitter, and Google+ have a larger amount of monthly users, visual media sharing on mobile platforms tends to have a higher interaction rate and this number continues to grow exponentially, making apps like Instagram increasingly important. Because social media marketing is so effective, some companies use social media campaigns as their sole marketing strategy. This demonstrates just how important social media marketing campaigns truly are. Another great aspect of social media campaigns is that it does not require an elaborate budget like traditional print/TV/radio advertisements. On the other hand, social media marketing does take time and expertise. Lucid Prints can help you with all aspects of your social media campaign in order to drive traffic to your website and establish your business as a frontrunner in your industry.

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