Landing Page Design
In its simplest form, a landing page is any web page that users can arrive at or “land on,” but landing pages can actually be a full website in itself or a standalone web page distinct from your main website that has a singular focus of generating leads or boosting sales/prospective clients/customers in one way or another. The main objective for these standalone websites is to limit the options for your users and help guide them to your main conversion goal. Lucid Prints can help you with any and all of your web design needs, including creating or updating your landing page.
There are certain aspects to creating a successful and effective landing page. Your landing page should have one singular purpose driven by a strong call-to-action (CTA), directional cues to your CTA, a focused message, testimonials, your phone number, and many more elements. It is also essential for every element of your landing page to be conceptually aligned with your message and objective. Lucid Prints can help you with every aspect of your landing page, including adding eye-catching and effective video to it. Utilizing video on landing pages has been shown to improve conversions by up to 80%.
There are three main types of landing pages:
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Click-Through
Click-through landing pages are designed to persuade the user to click over to another page. They are often used in eCommerce platforms to introduce a product or service to the customer and “warm” them up to buying it on the next page. The destination from a click-through page is typically a registration page or a shopping cart that has a much higher conversion rate after passing through the details of a landing page.
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Single Page Websites
One page websites are great for small businesses, exhibiting your work on a single page portfolio, or for companies with one main product or service. Just because your website is a single page, doesn’t mean it has to be plain or boring. The single page web designs that Lucid Prints creates are eye-catching, effective, and distinctive.
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Lead Generation
Lead generation pages are designed to capture user data (i.e. a name or email address). The sole purpose of a lead gen page is to collect information that will allow you to market to and engage with the user at a later time. This page will contain an information gathering form along with a description for what you will receive for providing your information (i.e. a free trial, sales promo, webinar registration, eBook).
At Lucid Prints, our design team specializes in all aspects of landing page design. We believe in getting to know you and your business in order to provide you with the best possible finished product. A landing page is an important aspect of web design and can help your conversion rates. Contact us today to discuss your ideas and let us transform your landing page ideas into a reality.
