Background

Lancer Systems is a material engineering company best known for its Advanced Weapons and Components division. Based outside Philadelphia Pennsylvania, Lancer manufactures high quality magazines, handguards and complete weapons systems with a focus on the military and law enforcement markets.

Mission

To take an existing brand and help pivot its marketing strategy from the commercial market to focus on the military and law enforcement markets.

Strategy

Graphic Design

• Apparel Design
• Logo Animation

Photography

• Product Photography
• Modeled Product Photography

Lancer was fairly well known in competitive shooting circles, but we were not effectively communicating with our target military/law enforcement demographic; Lucid Prints is providing a key piece in helping us change that dynamic. Lucid has been a strategic partner in our process, not just executing on our requests, but bringing a wealth of experience and creativity to help us realize our vision. We recently completed a photo shoot with a Montana SWAT team – Ben was a trooper, slogging through over a foot of snow to get us hundreds of amazing shots that we can use across all of our marketing platforms. We look forward to working with Ben and Lucid Prints knowing they can help us increase our brand awareness to where it needs to be.

Allon Bloch
Chairman & Chief Executive Officer
Lancer Systems

Lancer was fairly well known in competitive shooting circles, but we were not effectively communicating with our target military/law enforcement demographic; Lucid Prints is providing a key piece in helping us change that dynamic. Lucid has been a strategic partner in our process, not just executing on our requests, but bringing a wealth of experience and creativity to help us realize our vision. We look forward to working with Ben and Lucid Prints knowing they can help us increase our brand awareness to where it needs to be.

Allon Bloch
Chairman & Chief Executive Officer
Lancer Systems